Conger Consulting, LLC
Conger Consulting, LLC
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    • About Us
    • Leadership
    • Services
    • Contact Us
  • About Us
  • Leadership
  • Services
  • Contact Us
Pharmaceutical Marketing arrow marks

Data-Driven Insights for Pharma Marketing

The framework of cutting-edge market analytics that provides strategic and tactical insights to address complex business questions. Our offerings include:

  • Brand Strategy and Life Cycle Management
    • Defining, Sizing, and Forecasting Markets
    • Product Profile Development and Label Optimization
    • Target Product Claims
    • Segmentation and Market Mapping
    • Defining the Transactional Pathway, Patient Journey, and Product Journey
    • Barriers, Drivers, Leverage Points, Strategic Imperatives
    • Branding, Positioning, Message Development and Pricing
    • Wargaming/competitive Workshops 
    • Leading Indicators, Key Performance Indicators and Dashboards
    • Business Development Analysis

  • Development of the following plans:
    • Business Development Plan
    • Business Plans
    • Early Brand Plans
    • Brand Forecasts
    • Market Research Plans
    • Market Development Plans
    • Communication Plans
    • Launch Plans
    • Launch Readiness Plans
    • Marketing Plans
    • DTC Business Plans
    • Publication Plans
    • Non-Personal Promotion Plans

Research and Marketing Consulting

Examples of CONGER CONSULTING, LLC Results

  • Added 20% increase in value via market definition
  • NPP plan yielded positive ROI > 2
  • DTC plans yielded positive ROI > 2, >3
  • Sales Behavioral Targeting to maximize adoption
  • ATC Code Strategy to maximize positioning and formulary strategy
  • Market Development Plan(s) increased awareness of condition(s) and adaption of new lexicon
  • Identify new specialties and new primary and secondary endpoints for clinical trials
  • Development of Early Brand Plans for multiple assets
  • Assets of white spaces determine future strategic therapeutic areas and BD opportunities 
  • Multiple Awards from Clients

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